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Advertising issues and use of copyright objects in the Internet, Dentons

On October 18, 2018 Aliya Seitova, an associate, trademark and patent attorney in Dentons presented to EUROBAK Marketing & PR Community a topic "Advertising issues and use of copyright objects in the Internet"


Marketing & PR Committee meeting, 5 September 2018

EUROBAK guest speaker Irina Khimchak, PR expert, Co-founder and Partner of communication group BeCentric shared with members on "How to prepare your brand / company to communication crisis”. 


Master-Class: Contagious: When Brands Go Viral

On February 27 was held a master-class with our guest speaker Brian Hallet, Professor of IE Business School, who will speak on  Contagious: When Brands Go Viral. 

Brian Hallett is a professional photographer and image‐maker with more than 20 years of experience in 18 countries. He creates effective and exciting Brand stories for Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Patek Phillipe, Hyundai, BMW, Pantene и Wella. His experience in the Americas, Europe and Asia as an organizational insider as well as external consultant have given him insight into Brand Identity, Consumer Behaviour, Market Identity and Emerging Trends in Digital Media.

Brian is a Professor at IE Business School of Branding and Storytelling Through Image‐Making and Photography and Video Production within the Masters in Visual and Digital Media and the IMBA program.


Marketing & PR Committee Meeting: PR & GR: Shaken, Not Stirred

Following the meeting with Margulan Ospanov, Chairman of EUROBAK PCA Committee please find presentation on “PR & GR: shaken, not stirred” below.


Marketing & PR Committee: Sustainability Reporting As An Effective Communication Tool, 19 October

On October 19, we held a meeting for members of EUROBAK Marketing & PR Committee, by initiative and with support of EY company.

During the meeting Victor Kovalenko, EY Sustainability Leader in Kazakhstan, Ukraine and Belarus, spoke on the topic “Sustainability reporting as an effective communication tool”.

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